Sell Your Luxury Watch in South Africa
The Gold Guys buy pre-owned luxury watches, Rolex, Omega, Cartier, Breitling and others, with a jeweller’s eye rather than a pawn-shop scale. Private appointment, a home visit, or courier collection with courier fees and transit insurance for the sender’s account. The offer is formed from the watch in front of us.
Registered second-hand goods dealer · FICA compliant · Complete discretion

Item Details
Start with the basics so we can identify your valuables correctly.
Optional, but helps us value your item more accurately.
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Selling several pieces? Use our multi-item enquiry.
What shapes the offer
- Completeness
- Box, papers, extra links and original parts support a stronger offer.
- Condition
- Wear, polishing, damage and replacement parts are priced in the open.
- Service history
- A recent service helps. An independent service does not disqualify the piece.
- The piece itself
- Reference, metal, movement and stones, assessed in person rather than from a list.
Questions we are asked
- Which watch brands do you buy?
- Rolex, Omega, Cartier, Breitling, TAG Heuer and other recognised houses, as well as unbranded pieces of genuine value. If you are unsure, send a photograph.
- Do I need the original box and papers?
- No. A complete set usually supports a stronger offer. We still buy watches that have neither.
- Do you buy watches that do not run?
- Often yes. A watch that needs service still has value in the case, movement and bracelet. We will tell you what we can pay.
- Are you authorised dealers for these brands?
- No. We are an independent buyer of pre-owned watches and jewellery. We do not claim affiliation with any manufacture.
Registered second-hand goods dealer · FICA compliant · Complete discretion