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Independent buyer

Sell Your Luxury Watch in South Africa

The Gold Guys buy pre-owned luxury watches, Rolex, Omega, Cartier, Breitling and others, with a jeweller’s eye rather than a pawn-shop scale. Private appointment, a home visit, or courier collection with courier fees and transit insurance for the sender’s account. The offer is formed from the watch in front of us.

Registered second-hand goods dealer · FICA compliant · Complete discretion

Three luxury wristwatches, steel diver, gold dress and steel chronograph, in a black leather watch roll

Item Details

Start with the basics so we can identify your valuables correctly.

What are you selling?*
Original papers (Optional)

Optional, but helps us value your item more accurately.

Your details are used to respond to your enquiry and to measure our adverts. Privacy policy.

Selling several pieces? Use our multi-item enquiry.

What shapes the offer

Completeness
Box, papers, extra links and original parts support a stronger offer.
Condition
Wear, polishing, damage and replacement parts are priced in the open.
Service history
A recent service helps. An independent service does not disqualify the piece.
The piece itself
Reference, metal, movement and stones, assessed in person rather than from a list.

Questions we are asked

Which watch brands do you buy?
Rolex, Omega, Cartier, Breitling, TAG Heuer and other recognised houses, as well as unbranded pieces of genuine value. If you are unsure, send a photograph.
Do I need the original box and papers?
No. A complete set usually supports a stronger offer. We still buy watches that have neither.
Do you buy watches that do not run?
Often yes. A watch that needs service still has value in the case, movement and bracelet. We will tell you what we can pay.
Are you authorised dealers for these brands?
No. We are an independent buyer of pre-owned watches and jewellery. We do not claim affiliation with any manufacture.

Registered second-hand goods dealer · FICA compliant · Complete discretion

Google reviews

In their own words

With South Africa’s trusted Gold, Diamond & Jewellery experts, selling Gold, Diamonds & Jewellery is easier than you think. When you sell gold jewellery to The Gold Guys, you can rest assured that you will get the best deal possible. It’s not just about giving our clients the right price, but also imparting knowledge for a positive experience and in so doing we develop long-term relationships.