Diamonds are a girl’s best friend, so the song goes. Diamonds are also best friends for those who buy and sell precious gems and gold, which is why it’s vital to take care in finding a reputable gold and diamond jewellery buyer should you have items to sell.

There are countless adverts in newspapers and on the internet enticing us to flog our assets and promising the very highest prices. Don’t be seduced by marketing talk and the promise of a fast buck; take your time, do some research, be realistic and you’ll avoid the dodgy dealers.

Do you trust them?

Is the buyer offering you a seemingly incredible deal? Does something just not feel right? In particular, if you’re asked to leave an item for a second opinion or specialist valuation, are you absolutely confident that you’ll see it again?

Have you been offered a timescale for the deal to be completed? And are full details of the transaction recorded on official notepaper with a copy for each party? If you’re unsure, look elsewhere.

Finding an expert

Do you sense that your buyer really knows what they are talking about, or is it just irrelevant information?

Reputable jewellers will be able to explain the process and valuation clearly and simply with a minimum of technical terminology. Their knowledge and professionalism will shine through – they will want to put you at ease and will have no need to resort to the language of the super-smooth salesman.

The value of a good reputation

Ask friends and colleagues who may have dealt with a gold and diamond jewellery buyer before. Word of mouth is important in every line of business, and this is no exception. A good reputation takes many years to build and can be quickly destroyed by dissatisfied customers.

Location, location, location

Where the buyer is located is important. Are they operating from a market stall or a shop that’s been part of the High Street scene for as long as you can remember?

If they work from a shared space, you will be able to confirm that the buyer is always there. Such an arrangement is also a benefit in terms of security as other people will be around.

Clinching the best deal

Naturally you want to obtain the best price for your gold and diamond jewellery. Equally, the buyer will want to make a profit and sustain their business. If you are able to carry out some research beforehand, begin negotiations with an idea of the price you feel you may be able to obtain.

A reputable buyer will conduct financial negotiations in a wholly professional manner and offer a fair rate. However, don’t allow the buyer to use technical language to baffle you – stay calm and trust your research.

If the buyer is genuinely interested in your items, he or she will keep discussions open. Eventually you will reach a price that allows you to shake hands on a deal that’s decent and fair for all involved.