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With diamonds, bigger is not always better

Discover why diamond cut quality matters as much as carat size, and why an independent laboratory certificate is essential when buying or selling diamonds.

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The difference between Rose Gold and Pink Gold

Learn the real difference between rose gold and pink gold, including their copper and silver content, historical origins and how they appear in jewellery today.

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The Differences Between 9, 14, 18, 22 And 24 Karat Gold

Understand the differences between 9, 14, 18, 22 and 24 karat gold, including purity, durability, colour and hallmarking, to better value your gold jewellery.

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Why don’t I get retail prices for my second-hand jewellery?

Find out why second-hand jewellery valuations differ from retail prices, and how The Gold Guys bases offers on a piece's true intrinsic gold value.

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Gold vs platinum – which is the better choice?

Compare gold and platinum for engagement and wedding rings across appearance, cost, durability and comfort, to help you choose the right metal for your ring.

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Is white gold more valuable than yellow gold?

Find out whether white gold is more valuable than yellow gold, and why purity, not colour, determines the true value of your gold jewellery in South Africa.

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Kruger Rands – to invest or not to invest?

Weigh up the pros and cons of investing in Krugerrand gold coins, from liquidity and long-term value to the risks of storing coins and buying at a premium.

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Marquise cut diamonds

Discover the royal history behind the marquise cut diamond, from King Louis XV's court jeweller to its distinctive elongated shape in engagement rings today.

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New trend: re-using engagement diamonds

Explore the growing trend of reusing an old engagement diamond in a new setting for a second marriage, and why some couples embrace it while others avoid it.

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Out with the old, in with the new!

Redesign your outdated wedding band with The Gold Guys, who evaluate your gold or platinum and diamonds and remake your ring at trade, not retail, prices.

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Retail value vs intrinsic value

Understand why your jewellery's retail or insurance value differs from its intrinsic worth, and how The Gold Guys bases valuations on true gold content.

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Sell your old wedding ring and enjoy your new beginning

Selling your old wedding ring after divorce can help fund a new beginning. Learn how to research, clean and value your ring before finding the right buyer.

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Synthetic stones in vintage jewellery

Learn about synthetic gemstones in vintage jewellery, how early lab-created rubies and sapphires were made, and why they do not devalue antique Art Deco pieces.

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The 4 Cs of diamond quality

Understand the 4Cs of diamond quality: cut, colour, clarity and carat, the universal grading system that determines a diamond's true value and beauty.

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Understanding the gold price

Understand what drives the gold price and global market factors, and why converting unused jewellery into Krugerrand coins can help preserve your wealth.

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Understanding the value of a diamond

Understand how a diamond's value moves from digger to polisher to wholesaler to retailer, and why The Gold Guys offers a fair price based on that true value.

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What to look for in a gold and diamond jewellery buyer

Learn what to look for in a trustworthy gold and diamond jewellery buyer, from reputation and expertise to transparent pricing and a secure location.

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What’s your gold worth?

Find out what your gold is worth, based on the spot gold price, currency exchange rate and the weight and purity of your jewellery, explained step by step.

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Why Is Now the Best Time to Sell Your Old or Broken Gold?

Discover why now is the best time to sell your old or broken gold. Get top cash for gold with record-high prices. Free appraisals & instant payouts. Contact The Gold Guys today!

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In their own words

With South Africa’s trusted Gold, Diamond & Jewellery experts, selling Gold, Diamonds & Jewellery is easier than you think. When you sell gold jewellery to The Gold Guys, you can rest assured that you will get the best deal possible. It’s not just about giving our clients the right price, but also imparting knowledge for a positive experience and in so doing we develop long-term relationships.