People are sometimes astonished at the insurance value or retail value of their jewellery, compared to its actual or intrinsic value. When you receive a valuation from a jewellery store, the value of the items is for insurance purposes only. It’s similar to the way that a new car loses value the moment it leaves the dealership. The same goes for your jewellery. In fact, the retail value can be as much as 5 to 10 times higher than the actual intrinsic value.

You may ask why jewellery stores charge that much, but remember that they have many expenses and they are understandably driven by profit. The cost to manufacture jewellery is very high and this leads to high retail values.

Since the Gold Guys refine all our metal and do not simply resell, we don’t take into account the manufacturing costs of the pieces. Our valuations are based solely on the value of the extractable and the purity of the gold. This also means that you will never see your piece of jewellery being worn by someone else.